Execution

The launch is all about generating and sustaining momentum. We determine the most appropriate mix of advertising, promotion, employee communications and public relations. We create a detailed budget and apply that to a spreadsheet-style marketing calendar to bring all activities into one place.

Some clients hire us simply for our Marketing Plan expertise, then choose to turn this plan to their respective advertising agencies to execute. We’re OK with that. Others hire us to implement the process and get the ball rolling. The most important thing is that the plan gets implemented, and effectively managed, by a competent and committed agency partner.